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Edgar Expert
Upcycle Your Content
Identify Your Winning Content (10:08)
EAT: Edgar Action Time (6:55)
Upcycling for Less Work & More Traffic (11:41)
Best Practices to Upcycle Your Text Content (16:45)
Best Practices to Upcycle Your Rich Media Content (17:36)
Upcycle Your Content Downloadable Resources
Curating Content to Drive Growth and Engagement
Intro to Content Curation for Social Media (14:08)
How to find OPC (10:59)
Curation for Your Ideal Audience Persona (14:42)
Status Updates for OPC (12:27)
Collaboration and Tagging with OPC (8:42)
OPC with Personality! (4:45)
Curation for Conversion (3:54)
Curated Content and Visuals (12:48)
Curated Content for Community (4:04)
Schedule Your Curated Content (4:11)
Conclusion to Curation (6:56)
Edgar Action Time Checklist for Content Curation
Convert Followers to Customers with Categories
Categories Convert (5:52)
Batching and Categories: Do the math! (8:39)
The General Category (3:55)
The Blog Post Category (11:54)
The Promotions & Specials Category (8:56)
The Quotes Category (6:28)
The Recommended Reads Category (8:44)
Research for Custom Categories (4:04)
Content for Custom Categories (4:23)
Categories for Consistency (8:12)
Day Specific Categories (3:33)
Get Uncomfortable (2:52)
Categories with Goals (2:42)
Split Categories (4:30)
Mini-Campaign Categories (4:30)
Existing Customers Need Categories, too! (3:17)
Testimonial Categories (4:19)
Behind the Scenes Categories (3:10)
Categories for Engagement (6:07)
What's Next? (2:47)
Edgar Action Time Categories Checklist
Social Media Optimization (SMO)
What does Social Media Optimization even mean?! (18:17)
How do I improve SMO? (12:23)
The Persona Path (11:19)
Keep it Fresh and Focused (10:59)
A Quick Word About Audits (3:00)
Did you know? (4:59)
Optimize for humans...not search robots! (2:32)
Do you know what works for YOU? (3:32)
Don't forget to engage! (6:50)
Hashtags and @Handles (17:03)
Optimize Your Social Profiles (15:13)
Iteration Station (11:34)
Optimize your website for social media with Open Graph tags (13:57)
Relationships and the Future (8:03)
Upcycling for Less Work & More Traffic
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